In today’s digital age, counterfeit goods have become a global issue, threatening the success of many businesses. As a result, brand owners must adopt effective strategies to protect their intellectual property and combat counterfeiting. Brand protection and serialization solutions are critical to ensuring that original products are authenticated and genuine, while fraudulent ones are identified and prevented from entering the market. Why Brand Protection Matters Counterfeiting not only harms the reputation of the original brand but also undermines consumer confidence …